Sexist advertising is one of the predominant ways through which stereotyping has seeped into our everyday lives, imprinting itself onto products and segregating them into two rigid binaries; masculine and feminine.
In the Indian imagination, an ‘Aunty’ is a middle-aged, usually fat woman who is married and has children. Young women, especially unmarried ones, either do not want to associate with the term or are expected to steer clear of it.
The thigh gap trend came in as yet another teaching to self-discipline ourselves and conform to the societal pressures. This new aspiration led young women towards obsessive dieting and eating disorders.