Meesho Is Looking For An Assistant Manager- Performance Marketing

Website Meesho

As Assistant Marketing Manager, you’ll work on strategic initiatives to drive new user growth. This will involve a visioning exercise for user growth leveraging outside-in and inside-out insights. You’ll lead initiatives to identify new 10x growth opportunities as well as structurally reduce CAC. This is a cross-functional role that works closely with the Creative, Product, Analytics and Tech.What You Will Do

  • Drive exponential user growth for Meesho
  • Drive new user acquisition for Meesho by efficiently executing and scaling up Performance marketing campaigns on Google, Facebook and other digital media platforms.
  • Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing in-depth solutioning.
  • Keep experimenting with various constructs, campaign types, ad platforms etc. and generate actionable insights
  • Own end-to-end channel management while liaising across functions – Creative, Product, Analytics and Tech
  • Experiment & Scale new and emerging marketing opportunities, channels, user cohorts
  • Drive continuous problem discovery to identify opportunity areas through research, outside-in and data analysis and recommend 10X user growth opportunities.

What Will You Need

  • Bachelor’s degree in any discipline is required – MBA is preferable
  • 3-6 years of experience in Growth, Performance marketin experience with a high growth startup.
  • Structured problem-solving with good communication skills.
  • Data driven with good excel skills.
  • Proven ability to take up high ownership.
  • Exposure to UAC/App marketing campaigns will be a plus.
  • Ability to collaborate with internal and external stakeholders (within the company)
  • Enthusiastic about learning new skills and solving challenging problems.

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