Our favourite charity from Argentina is back with a bang! MACMA, who received global limelight last year when they released #ManBoobs4Boobs, a breast cancer awareness video with a male model to surpass Facebook’s absurd ban on female nipples, has released another video exactly one year later as a follow-up.
The new video called Everybody Loves Boobs features women’s breasts with lips instead of nipples (coz censorship is still going strong, yo!) singing glories of breasts, while also raising awareness on breast cancer and the dangers of not checking them regularly.
The singing boobs tell us that a glaring one in eight women will develop breast cancer over the course of their lifetime. According to the National Institute of Cancer Prevention and Research, breast cancer is the most common cancer in women in India and accounts for 27% of all cancers in women.
The singing boobs also highlight how breast cancer is a risk even for men – an important point that many tend to ignore. Anyone with the breast tissue can develop breast cancer that also includes cisgendered men.
Both the videos are created by David, a digital agency, for MACMA. The previous video received a slew of Gold Lions across various categories at Cannes last June. David’s executive creative directors, Joaquín Cubría and Ignacio Ferioli, said in a statement, “Censorship in social media is still an issue. That has led us to look for new ways of bypassing it, this time by showing boobs to raise awareness of the importance of taking care of what we love, and of providing financial support to those who work on early detection.”
We sure do love boobs and you? Go check them now or consult a doctor.