Throughout our lives, we women are often judged based on generic conventions set by society. To be considered perfect, a woman must fit in, and navigate a delicate balance between her dreams and what society demands from her. These relentless expectations are the reason why women have to walk a tightrope, often holding back from seizing opportunities that come their way.
These relentless expectations are the reason why women have to walk a tightrope, often holding back from seizing opportunities that come their way.
The fear of not meeting these expectations can lead to self-doubt and undervaluing our worth. But aren’t we all tired of carrying this burden? Imagine carrying a daily reminder of your self-worth as part of your lifestyle. That’s exactly what L’Oréal Paris offers. As the world’s leading beauty brand, L’Oréal values and recognises your worth. It proudly endorses this through the ‘My worth, my choice‘ campaign.
So, think of a L’Oréal Paris product, as your self-worth reclaiming affirmation. You never know where you may need it. It may make your belief firm in yourself. It inspires sisterhood in you and allows you to continue to respect yourself. It celebrates the idea of embracing only you and your confidence in knowing your self-worth while also valuing womanhood. L’Oréal endorses that even when the whole world tries to influence you, set boundaries, and restrict you to generic labels you still have the choice to decide for yourself. And that choice is worth it.
With this thought, the brand celebrates 50 glorious years of using the slogan, ‘Because You’re Worth It‘. It also signed Bollywood actress, Alia Bhatt as the new Global Ambassador of L’Oréal Paris. The actress has joined the brand’s diverse roster of spokespersons like Viola Davis, Kendall Jenner, Aishwarya Rai Bachchan, and Camila Cabello among others.
In a press release launched by the brand, its Global President, Delphine Viguier-Hovasse says, ‘I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide.‘ Further adding how the Bollywood star’s commitment towards people and the planet makes her a perfect fit for the ambassador role.
With a bold, inclusive, and empowering personality, Alia joins this campaign with the hope of bringing positive change in the beauty industry by championing inclusivity for every woman.
Even Alia is all set for the role. Her first campaign video is already out. With a bold, inclusive, and empowering personality, Alia joins this campaign with the hope of bringing positive change in the beauty industry by championing inclusivity for every woman. So, September marks the beginning of this woman of worth starring in the campaigns for this worldwide leading French beauty brand.
Generations of women have reclaimed their voices with L’Oréal Paris’ ‘you’re worth it‘ affirmation. Once stifled by the traditional society, their inner strength has been reborn. Though the echoes of social traditions persist and evolve with time, we have made remarkable strides. Women are shining brightly everywhere, from once being denied the right to vote to now competing in presidential elections and succeeding in diverse fields like business, law, or media.
Women are no damsels in distress. They are ready to make tough choices, choices that might challenge the standards and constructs of society. New global ambassador, Alia Bhatt says all those choices are worth it. Every woman is worth it. You are worth it.
