Media Action Against Rape is a research and capacity building project led by Bournemouth University, UK, and UNESCO, New Delhi. A 20-month academic study, it seeks to offer news media solutions to combat rape culture. MAAR runs NewsTracker, a web site that scrutinises the representation of sexual violence in the Indian news media.
In the Indian imagination, an ‘Aunty’ is a middle-aged, usually fat woman who is married and has children. Young women, especially unmarried ones, either do not want to associate with the term or are expected to steer clear of it.