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In this section find critical feminist analysis of pop culture in India and South Asia in the form of stories, images, videos, photos and reviews.

femvertising

Femvertising: How Corporates Co-opt Feminism To Sell Us Things

Femvertising is trend of corporates employing feminist ideals in order to sell products – except that they get it wrong most of the time.
The Hue And Cry About The Gillette Commercial

The Hue And Cry About The Gillette Commercial

This week the multi-billion dollar razor company, Gillette came out with its commercial ‘We Believe: The Best Men Can Be’ and it has wreaked havoc for many.
From Bollywood To The Great Indian Middle Class: Why Is Caste Continued to be Erased

From Bollywood To The Great Indian Middle Class: Why Does Caste Continue To Be...

In Indian cinema, caste continues to be wilfully erased and invisibilised as our society refuses to acknowledge its ugly casteist practices.

Dear Vogue India, It Is Time To Stop ‘Empowering’ Women!

Vogue comes out with the third video of the empower series and we are really hoping this is the last of the mix. While the first video made no sense, the second one got it all wrong, and now, the third one aptly supports this trilogy of blunders. And here is why we think Vogue is completely off the mark and it is time to stop!
aib

So, Just How Progressive Is AIB?

It would be ideal if women are included in every production of AIB, even when the conversation is not about sexual abuse or female sexuality.

BMW India Teaches Men How To Control Women With Simple Gestures

BMW India's ad about their Gesture Control feature also announces how they like their women – beautiful, silent, and under a man's control.
Why I Stopped Watching Reality Shows: TV Anchors And Casual Sexism

Why I Stopped Watching Reality Shows: TV Anchors And Casual Sexism

After growing up, I basically ended up despising almost all of the reality shows, not because of the contestants, but because of the insensitive 'jokes' of the anchors, which never made any sense to me.
Shrimaan Shrimati

Shrimaan Shrimati And Other TV Shows Enjoy Reducing Women To ‘Daal’ And ‘Murgi’

Shrimaan Shrimati is making a comeback, titled Shrimaan Shrimati Phir Se. This show tested a concept of couples living as neighbours, where the men hit on each other’s wives.
7 Progressive Women In The Stories Of Rabindranath Tagore

7 Progressive Women In ‘The Stories Of Rabindranath Tagore’

‘Stories by Rabindranath Tagore’ is a television series based on the novels and short stories of the Nobel Laureate, Rabindranath Tagore. All of the women created by Tagore have one thing in common – their rejection of the subordinate status of women in Bengali society.
Rewatching Gilmore Girls Woke Me Up To Its Problematic Truths

Rewatching Gilmore Girls Woke Me Up To Its Problematic Truths

I’ve always fondly thought of “Gilmore Girls” as the TV equivalent of comfort food, so waking up to its problematic truths wasn’t what I hoped would happen when I re-watched it.

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Kalank Falls Flat As It Tries To Distract Its Audience With Its Extravagance

Kalank unabashedly glorifies toxic love, co-dependence in the name of marriage, and the male ego.

BJP And Feminism: How Has BJP Been Treating Indian Women?

A party with national prominence such as the BJP totes a venomous religiosity, that has berated the independence and self-reliance of women since the time of its inception.
To Kill a Mockingbird

Gender Roles And Stereotyping In ‘To Kill A Mockingbird’

To Kill a Mockingbird covers several themes that are often uncomfortable to encounter and explore, such as racism and loss of innocence.