Pop Culture

In this section find critical feminist analysis of pop culture in India and South Asia in the form of stories, images, videos, photos and reviews.

Peggy Olsen, Joan Harris and Sally Draper – The Women Who Ruled Mad Men

As a show, Mad Men is sublime. Combining amazing production values with some of the most complicated characters, the show has changed the TV landscape.

10 Most Powerful Superheroines In Comic-book Films

We wish to see more super-heroines in comic-book films who do not need big busts & curvy outfits, & revealing busts- how about them just kicking some ass.

Dear Vogue India, It Is Time To Stop ‘Empowering’ Women!

Vogue comes out with the third video of the empower series and we are really hoping this is the last of the mix. While the first video made no sense, the second one got it all wrong, and now, the third one aptly supports this trilogy of blunders. And here is why we think Vogue is completely off the mark and it is time to stop!

BOYS DON’T CRY: The gender guidelines and empowerment efforts

Recently Vogue India has come up with an amazing mission of creating short videos to spread awareness on women empowerment, which is often being hashtagged...

‘Going Home’ – #Fauxempowerment? On Vikas Bahl’s New Short Film & Why It Is...

There have been a flurry of 'viral videos' and short films that seek to exploit the rise of feminism in India. Despite the few good...

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Dear Tamil Cinema, Let Brown Women Play The Role Of Brown Women

Dear Tamil Cinema, Let Brown Women Play The Role Of Brown Women

More than half the Tamil movies I watched had extremely light-skinned women from the North playing the roles of 'typical' Tamil women.
How Tamil Cinema Normalises And Promotes Rape Culture

How Tamil Cinema Normalises And Promotes Rape Culture

When it comes to rape, Tamil cinema cannot seem to get the message right. There are hundreds of movies where rape is reduced to just a joke.
A Pro's Guide On How To Fight Body Shaming

A Pro’s Guide On How To Fight Body Shaming

Body shaming makes you a pro at dealing with it and that is extremely mean of the world which is inhabited by billions of human beings and so many body types.