Pop Culture

In this section find critical feminist analysis of pop culture in India and South Asia in the form of stories, images, videos, photos and reviews.

Gender Bender: How India Discovered Gender Role Reversal Through Pop Culture

Gender Bender: How India Discovered Gender Role Reversal Through Pop Culture

Before Bollywood sauntered on to the scene, India discovered gender reversal through ads, Facebook campaigns and web series.
popular media gender-sensitive

17 Ways Popular Media Like Television & Cinema Could Be More Gender-Sensitive

We have compiled a set of recommendations which the popular media could follow to make their content more gender-sensitive.
How Sexism & Misogyny In Indian Comedy Encourages Gender-based Violence

How Sexism & Misogyny In Indian Comedy Encourages Gender-based Violence

Does Indian comedy has to be sexist and misogynist in order to be funny? 
How Music Promotes Misogyny & Gender-Based Violence

How Music Promotes Misogyny & Gender-Based Violence

It is time we start realizing that music not just influences our ears but also our minds.
How Advertisements Perpetuate Sexism & Gender-Based Violence

How Advertisements Perpetuate Sexism & Gender-Based Violence

Indian advertisements are serving the agenda of neo-liberalism by falsification of feminist discourse, and strengthening classist differentiation in society.

Man’s World: A Good Attempt But Failed Execution

Man's World is a short series by YashRaj Films, which tries to show every sexism that women face via gender role reversals.

Don’t Mancriminate – A Sad Marketing Ploy To Grab Eyeballs!

I recently came across a video titled Don’t Mancriminate which is part of a campaign that claims to fight for ‘men's rights’. The almost-five...

Peggy Olsen, Joan Harris and Sally Draper – The Women Who Ruled Mad Men

As a show, Mad Men is sublime. Combining amazing production values with some of the most complicated characters, the show has changed the TV landscape.

10 Most Powerful Superheroines In Comic-book Films

We wish to see more super-heroines in comic-book films who do not need big busts & curvy outfits, & revealing busts- how about them just kicking some ass.

Dear Vogue India, It Is Time To Stop ‘Empowering’ Women!

Vogue comes out with the third video of the empower series and we are really hoping this is the last of the mix.While the first video made no sense, the second one got it all wrong, and now, the third one aptly supports this trilogy of blunders. And here is why we think Vogue is completely off the mark and it is time to stop!

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10 Women With Disabilities Whose Achievements We Should Be Celebrating

10 Women With Disabilities Whose Achievements In 2018 We Should Be Celebrating

While both psychological and physical disabilities are stigmatised by society, here are ten women with disability who kicked ass in 2018.

Laugh Off The Sexism: The Counter Culture Of Feminist Memes

To combat the circulation of sexist memes, and stifle the sexist laugh, counter feminist memes are in circulation as well. These feminist memes employ subversive humour to overturn the sexist humour, being able to afford a laugh at their expense.

My Experiences Of Patriarchal Rituals In The Nepali Community

Growing up listening to such ludicrous things, I gradually developed an immense hatred for such patriarchal values. Hence, I am writing this article about the misogynist and patriarchal traditions in Nepali community.