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Man has learned how to fly but is yet to unlearn his discriminating ways. From 1903, when Wright brothers first gave mankind its wings to 21st century, the ground has seen a feminist revolution—demand for equal rights, equal pay and end of discrimination—but it seems that the sky is still untouched by this progression. On 3rd July, Hindustan Times published an advertisement for recruitment of cabin crew for Air India. The airlines laid down pretty stringent and peculiar eligibility criteria for the position of female flight attendants (previously known as air ‘hostesses’). The sexist advertisement mentions the following,

Maximum age limit as on 01.07.2019 shall be 27 years

Marital Status: Unmarried

Height / BMI: Minimum required for female:157.5 cms (5’2”) /BMI – 18 – 22

Cosmetic Appearance: Should be well groomed with Clear complexion without any noticeable blemish, no odd scars /birthmarks. Even and regular teeth.

It seems that while women have been fighting for equality in workforce and breaking the glass ceiling, the aviation industry has had its head in the clouds, leaving the fight for equality 30,000ft below as it flies unperturbed in sexist haze.

Image source: Pinterest

Your (Sexist) Palace in the Sky!

With a Maharaja (King) as their logo and tagline as “Your Palace in the Sky”, Air India does its best to create a palace for its passengers, following the same patriarchal beliefs of the era of the rulers.

It seems that while women have been fighting for equality in workforce and breaking the glass ceiling, the aviation industry has had its head in the clouds, leaving the fight for equality 30,000ft below as it flies unperturbed in sexist haze.

Once the passenger (who is presumed to be male because who else can afford air travel) enters the flight, he is greeted with a smartly dressed female flight attendant, ready to be at his male gaze. Oops! I mean, service.

Air India requires its female flight attendants to be dressed sharply in their uniforms with particular make in place and pleasing smile on their face. For a job which requires the female flight attendants to undergo rigorous training and preparation, for scenarios like terrorist attacks and emergency landings in oceans, emphasis on looks rather than capability seems detrimental.

Air India has shown time and again how it’s not pleasing demeanor and ability to perform that will land a woman job as flight attendant; it is looks. In 2004, Air India rejected applicants for the position of female flight attendants as they had pimples or scars on their face. They were not given a chance to sit for interview to show their capability. One glance decided their fate.

In 2009, Air India dismissed 10 female flight attendants as they were “too fat to fly”. Weight doesn’t affect the ability of a female flight attendant to be polite to the passengers and to be alert in critical situations. Weight is not an infectious disease and the female flight attendants are not models who should be expected to catwalk on the cramped aisle.

The Appeasement of Male Gaze

The criterion of recruitment is based on one basic need—the female flight attendants must be attractive. What is considered attractive is based on western notions of attractiveness—thin, fair, and tall with a pleasing disposition.

Why are looks the cardinal requirement in the aviation industry? The answer lies in the passenger composition. Air travel is expensive and it was assumed that only men can afford to travel by flight. The aviation industry has a history of being sexist, to appease the gaze of male passengers and provide a ‘pleasurable’ travel experience.

Unfortunately the assumed notion of the male flyer and the policy of “sex sells”, have not evolved with the rest of the world. Use of female flight attendants to attract passengers reached its peak when Vietnamese airline, Vietjet, decided to dress its flight attendants in bikinis and have them dance in the aisles mid-flight. (Good news: the airline was fined for its blatant display of male chauvinism)

Image Source: EdTimes.in

While other airlines might not be so obvious in using female flight attendants to lure passengers, a sexist eligibility criterion is not limited to Air India. Spicejet also demands for female flight attendants to be “ be between 18 and 27 years old, at least 155cm tall, and of a weight ‘in proportion to height’. Candidates must also be unmarried, ‘with an unblemished complexion and good body language.’ ”

One can understand the emphasis laid on appearance, but a demand for only unmarried women also must be examined. It seems that the Airlines want the female flight attendants to look not only pretty but also ‘available’ to male passengers by ensuring that they don’t display any obvious signs of matrimony.

For similar reasons, age limit is set, especially for female flight attendants. Female flight attendants are retired at the age of 35 and are supposed to take few years off in case they become pregnant, whereas the male flight attendants can continue to work up to the age of 58. Moreover, the airlines want to avoid having ‘matronly’ flight attendants as they fear it will result in loss of passengers.

It seems that the Airlines want the female flight attendants to look not only pretty but also ‘available’ to male passengers by ensuring that they don’t display any obvious signs of matrimony.

Using female flight attendants to sexually titillate the passengers is result of a deeply sexist mindset which has resulted in the aviation industry having an unequal and unsafe work environment.

Also Read: Why Should It Be Harder For Women To Survive In The Corporate Sector?

Fighting to Fly High

It’s not like the aviation industry hasn’t seen any uproar against its sexist rules and regulations. Air India’s dismissal of female flight attendants for being overweight was met with a lot of backlash. The airline claimed that “Being grossly overweight does have a bearing on reflexes and can impair agility required to perform the emergency functions”, the flight attendants did sue the airlines but without any luck.

The emphasis on having a perfect body mass index(BMI) has also been a long drawn out battle between the battle the airlines and its employees, with cases often going to the court. Some airlines have given justifications for their concern with the weight of its employees to show that it’s not just limited to cosmetic appearance.

They claim that extra weight costs the airlines in economic terms, and to make air travel less costly for everyone, hiring thin flight attendants is the answer. The supposedly economic considerations behind this concern doesn’t justify the sexism, only makes it more apparent.

If airlines only plan to hire thin female flight attendants, then the policy is discriminatory towards the men who aspire to be flight attendants. Men should have equal opportunity to be a part of the cabin crew which policies favoring women hinder.

Image source: Fooyoh

Matters relating to age of retirement have also raised a lot of flags. Grievances of female flight attendant don’t end at lower age of retirement but also include how they have to submit a four year moratorium in order to get married, while male flight attendants can get married whenever they wish like.

The cases of Air-India vs. Nargesh Mirza and Kamal Chopra vs. Indian Airlines Corporation relate to such difficulties faced by female flight attendants. In response the airlines have made sever controversial statements citing that such measures are put to ensure the safety of female flight attendants as they are ‘handicapped’ while pregnant. They have also claimed that women are undependable and their attitude towards job becomes undesirable once married.

Such primitive excuses given by Airlines show their hypocrisy, as these rules only apply to female flight attendants and not female pilots. It seems that only flight attendants deserve ‘concern for safety’ while carrying a child and that they are only prone to becoming distracted once married; the same doesn’t apply to female pilots.

Also Read:The Gendered Dimensions Of Workplace Bullying

No matter how much Airlines try to hide behind the garb of economic considerations and safety for women, it is clear that they think of female flight attendants are nothing more than objects for sexual pleasure of passengers. Such objectification must be stopped and reforms be implemented to make aviation industry egalitarian.  


Featured Image Source: The Daily Beast

9 COMMENTS

  1. Hello. Well I appreciate everyone’s work and positive judgement towards flight attended to bring awareness in our society. But I would like to say why airlines have such requirements, so to work as a female/male flight attendant the age requirement is 18 to 27 years. That’s because 18 is an adult age to work and canlive independently. About retirement age is like 32 or 37, most of the flight attendants are females. Where completely higher in number of male flight attendants. So, to give others (new youngsters who are enthusiast to work )a chance to work as a flight attendants(air hostess). Even after retirement they can still work for same airlines as a groundstaff or higher positions. Now comes to BMI,to work for hours in flight,person need a lot energy and strong body. So, overweight or underweight can feel more stress while working and leads to additional problems. Skin : it’s not airlines but our society have this conviction towards a women(Idontwanttoexplain). And also skin problems can get worse because of humidity in inflight (undermakeup). So, they choose female or male who have clear skin so they can take care of them without problems. But two or three pimples doesn’t matter. I know womens are having trouble in standardized with men but women are facing and getting through it where many of are working, earning, looking after families as a back bone to the family and living independently. I m so proud that women empowerment and many other organisations brought awareness in women and supported. I hope none of my words offended any one, we are there to live happy and healthy. And also THANK YOU for making every one know WHAT’S happening in different industries.

  2. Well the article highlights relevant issues but lacks in providing factual information. The very first thing is that there are male flight attendants too. Certainly, the criterias set by the airlines are more appearance centred but they are not only for female attendants. I personally know many men who got rejected because they had pimples and marks on their face and had not so fair complexion. Since it’s their JOB to fly at a high altitude (35000ft or more) on a regular basis and due to changing time zones, it is important for cabin crew to be medically fit and thus beside the BMI checks they also undergo several medical tests(these are DGCA’s requirements and not airlines). As far as appearance is concerned, there are specific guidelines for men too and they, on a regular intervals, go through grooming checks as well. So to say that these criterias are only for female attendants would be incorrect. Yes they are there but they are for both men and women. In fact this a profession which not only emphasize on pleasing appearance of women but men too!

  3. When I was reading this article I thought v r living in early 2000’s. things have been changed in recent years…there was a time when Air India had a standard, now if u travel with Air India u will know that they have lowered the standard.. u ll only get to see fat aunties.. I was also rejected by jet airways once coz they thought my nose was BIG!!! Haha… but it’s been years now that I’m working with AI. N why only us.. if u see passengers profile in business class also.. they all used to come in business suits. Now everyone comes in flip flops. Never mind whosoever has written this article for time pass… lacks exposure!!

  4. The author’s head seems to be up in the clouds as per this article. The time they spent on collecting factual data for writing this material seems nothing but non existant. I have traveled on Air India a lot of times and have seen many an air hostess who were at least 35 years or older. This is same in their international flights too. Also the aviation industry in India is not just Air India,, there are many other operators. But I would also say that the differences do exist in the sky as they do in every other workforce on the land. But trying to paint a picture using the same brush stroke shows callousness on the author’s part.

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